Unilever Pakistan launches “Cornetto Music Icons”

Unilever Pakistan launches “Cornetto Music Icons”

Platform to discover new talent and celebrate the bond between the present and future of Pakistan music

KARACHI: In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform, the Cornetto Music Icons. Cornetto Music Icons will begin airing on 28^th April 2013, with one episode every week. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013. With the selection phase about to come to a close, Cornetto Music Icons is now poised to bring to you the platform to spot the next great voices of this generation.

A whole slew of artists will be involved in the project comprising of big names such as Ali Azmat, Strings, emerging stars such as Meesha Shafi and Zoey Viccaji, and a legend of Pakistani pop, Alamgir. These artists will be the primary mentors, with mentoring musicians such as Salman Ahmed, Aamir Zaki, Omran Shafique, Shallum and Faisal Baig lending their talent to bring further diversity to the music. The shepherd for the show is of course Shahi, as the music maestro and talent selector, accompanied by Ahmed Ali Butt and Cybil Chowdry as the hosts of the star-studded extravaganza that is Cornetto Music Icons.

Shahzad Hasan (Shahi), an original member of the legendary and iconic band Vital Signs; one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the music producer and talent selector.Shahi has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with a Brand to bring together a show that showcases the journey of music production, accompanied by a stellar group of the biggest names the Pakistani Music Industry has to offer. Shahi commented “It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. Cornetto Music Icons has given me and Pakistan a platform to revive the Pakistani music industry.”

Umar Farrukh, Marketing Manager for Wall’s Pakistan commented “Cornetto Music Icons is a unique and unprecedented music project to take Cornetto’s association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.”

Cornetto, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well-renowned bands such as Jal, Call & Noori in the past. Globally, it has been linked with music as a mainstay platform for the brand, partnering with MTV and linking with local youth icons in most countries where the brand is present.

The launch was organized by Catwalk Productions and the PR handled by Catalyst PR & Marketing.  

online Shopping in Pakistan through www.ebraincity.com

SAMSUNG GALAXY S4 Now in shop

SAMSUNG GALAXY S4
http://www.ebraincity.com/ebraincity/products/SAMSUNG-GALAXY-S4-I9500.html

If you’re looking for Samsung’s new Galaxy S4 to define a novel new era of smartphone greatness, it’s time to temper your expectations. The brand-new flagship smartphone, which runs the latest Android 4.2.2 Jelly Bean, improves hardware significantly and it piles on the features. Compared with the extremely successful  that came before, it’s a firm stride forward rather than a giant a leap, but it raises the bar again for Samsung’s competitors. And by super-sizing the screen and packing in so much specialized software, the GS4 sets itself even farther apart from the iPhone.

The Galaxy S4 handset steadily draws from the same design language as the S3, but takes almost every spec to an extreme — the screen is larger (5 inches), the resolution greater (1080p), the battery capacity higher (2,600mAh), the processor faster (1.9GHz quad-core or 1.6GHz octa-core), and the rear-facing camera stuffed with more megapixels (13, to be exact). But, once you’ve gone through the features checklist (which also includes lots of internal and external storage space and RAM), it’s the software extras that Samsung continues to lean on to keep its phones one step ahead of the competition.

The problem is, based on my brief time with the Galaxy S4, very few of the extensive list of enhancements stood out as a killer, must-have, cannot-possibly-live-without feature. The TV control app that works with the IR blaster is perhaps one exception (the HTC One has this, too), as are a handy translation tool and eye-tracking and gesture capabilities that allow you to pause a video when you stop paying attention and let you hover your finger over an item to preview what it is. Many other software additions are semi-interesting ideas that some power users may enjoy once they’ve figured them out, but which will hardly convince a prospective buyer to pick the GS4 over, for instance, the HTC One, Nokia Lumia 920, or iPhone 5.

After using the device at a briefing (along with several other journalists), I do think that Samsung has accomplished what it’s set out to do in pushing its Galaxy brand forward. Fans will find a familiar, appealing smartphone that’s packed with hardware and software features — albeit more than one person would ever use.

Editors’ note: This analysis is based on my first impressions after using the phone. I’ll continue to update this section as I get more time with the handset after the official launch event, and in the coming weeks and months.

Design and build
At first glance, the Samsung Galaxy S4 looks like a cookie-cutter copy of the GS3, but larger. It has the same rounded edges and narrow physical home button as its predecessor, but at 7.9mm deep (0.31 inch) and 130g (4.6 ounces), it’s also a little lighter and thinner. Part of the slim look and feel is a result of Samsung creating sharper, straighter lines with the phone than the GS3′s subtle curves (the Galaxy line is apparently inspired by nature no more).

Samsung’s new Galaxy S4 features a 5-inch 1080p HD screen and a slightly slimmer, lighter build than its antecedent.

Standing at 136.6mm tall by 68.9mm wide (5.4 inches by 2.7 inches), the Galaxy S4 fits right in between the GS3 and the Galaxy Note phones. It’s large, to be sure — very large — but since I’ve grown used to holding big handsets, it didn’t feel overwhelming in my hands. A more dimpled finish on the white version I held reminded me of the Galaxy S2, in contrast to the GS3′s silky brushed feel. The GS4 also comes in “Black Mist.”

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GENERAL	2G Network	GSM 850 / 900 / 1800 / 1900
	3G Network	HSDPA 850 / 900 / 1900 / 2100
	4G Network	LTE
	SIM	Micro-SIM
	Announced	2013, March
	Status	Coming soon. Exp. release 2013, April 26th

BODY	Dimensions	136.6 x 69.8 x 7.9 mm (5.38 x 2.75 x 0.31 in)
	Weight	130 g (4.59 oz)

DISPLAY	Type	Super AMOLED capacitive touchscreen, 16M colors
	Size	1080 x 1920 pixels, 5.0 inches (~441 ppi pixel density)
	Multitouch	Yes
	Protection	Corning Gorilla Glass 3
		- TouchWiz UI

SOUND	Alert types	Vibration; MP3, WAV ringtones
	Loudspeaker	Yes
	3.5mm jack	Yes

MEMORY	Card slot	microSD, up to 64 GB
	Internal	16/32/64 GB storage, 2 GB RAM

DATA	GPRS	Yes
	EDGE	Yes
	Speed	HSDPA, 42.2 Mbps; HSUPA, 5.76 Mbps
	WLAN	Wi-Fi 802.11 a/b/g/n/ac, dual-band, DLNA, Wi-Fi Direct, Wi-Fi hotspot
	Bluetooth	Yes, v4.0 with A2DP, EDR, LE
	NFC	Yes
	Infrared port	Yes
	USB	Yes, microUSB v2.0 (MHL 2), USB On-the-go, USB Host

CAMERA	Primary	13 MP, 4128 x 3096 pixels, autofocus, LED flash, check quality
	Features	Dual Shot, Simultaneous HD video and image recording, geo-tagging, touch focus, face and smile detection, image stabilization, HDR
	Video	Yes, 1080p@30fps, dual-video rec., check quality
	Secondary	Yes, 2 MP,1080p@30fps, dual video call

FEATURES	OS	Android OS, v4.2.2 (Jelly Bean)
	Chipset	Exynos 5 Octa 5410
	CPU	Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7
	GPU	PowerVR SGX 544MP3
	Sensors	Accelerometer, gyro, proximity, compass, barometer, temperature, humidity, gesture
	Messaging	SMS(threaded view), MMS, Email, Push Mail, IM, RSS
	Browser	HTML5, Adobe Flash
	Radio	No
	GPS	Yes, with A-GPS support and GLONASS
	Java	Yes, via Java MIDP emulator
	Colors	White Frost, Black Mist
		- Wireless charging (market dependent) - S-Voice natural language commands and dictation - Smart stay, Smart pause, Smart scroll - Air gestures - Dropbox (50 GB storage) - Active noise cancellation with dedicated mic - TV-out (via MHL 2 A/V link) - SNS integration - MP4/DivX/XviD/WMV/H.264/H.263 player - MP3/WAV/eAAC+/AC3/FLAC player - Organizer - Image/video editor - Document viewer (Word, Excel, PowerPoint, PDF) - Google Search, Maps, Gmail, YouTube, Calendar, Google Talk, Picasa - Voice memo/dial/commands - Predictive text input (Swype)

BATTERY		Li-Ion 2600 mAh battery
	Stand-by
	Talk time

MISC	SAR US	0.85 W/kg (head)     1.55 W/kg (body)
	SAR EU	0.42 W/kg (head)     0.54 W/kg (body)
	Price group

TESTS	Display	Contrast ratio: Infinite (nominal) / 3.352:1 (sunlight)
	Loudspeaker	Voice 70dB / Noise 66dB / Ring 77dB
	Audio quality	Noise -82.5dB / Crosstalk -81.5dB
	Camera	Photo / Video

Iphone 6 is Launching on July 1st 2013

Rumours about Apple’s upcoming iPhone 6 (or the iPhone 5S) are getting hotter even as the ‘older’ iPhone 5 celebrates its six-month anniversary.

Yes, the iPhone 5 is just six months (and a couple of weeks) old, with the ‘best thing to happen to iPhone since iPhone' (which we don’t agree with) having launched in September last year.

Bloggers and analysts are salivating at the new specs being drip-fed by ‘informed sources’, with rumours flying thick and fast about the iPhone 6’s transparent screen, anti-crash elements, and GPS ability to track you down to even the washroom.

Now, with Samsung busy packaging and shipping the Galaxy S4 for its April 27 availability across the world, more details have surfaced online about the upcoming iPhone 6. If even half of these and the others released earlier turn out to be true, Apple will have a winner on its hands – and ours too.

Flexible screen

The first among the most recent rumours about the upcoming iPhone points to it sporting a flexible screen. This is not so much of a rumour as this has been confirmed by Apple’s recent patent wins, and the speculation is limited to whether or not the upcoming edition of iPhone will sport such a display.

Apple’s patent application generally relates to electronic devices that may have portions that are capable of being flexed. Apple’s patent application for the advanced iDevice flex display features covers a lot of ground including both flex screen designs and flexible components to make these designs work.

One such component is a unique flex battery design. Apple’s patent filing also enlightens us with the fact that bending a future flexible centric iDevice may also allow users to open a specific application, control a game function and so much more.

In the end, the patent filing provides an overview of the whole future flexible device concept that could eventually cover wearable computers, the iPhone, iPad and even aspects of a MacBook.

The patent applications also suggest that flexible electronic devices may be more resistant to damage during impact events such as drops because the flexible device may bend or deform while absorbing the impact. Deformation of this type may increase the duration of an impact, thereby reducing the impulse received by other components of the flexible device.

Five colours

In addition to the display going flexible, Apple is rumoured to, for the first time, ditch the black or white only options, and have three coloured options, meaning the iPhone 6 could finally be the one that comes in a total of five coloured options.

We did tell you about this in January this year, now didn’t we?

Recently, Japanese website Macotakara released news regarding iPhone 5S. It stated that iPhone 5S will have five different colour options, including the usual white and black.

The blog did not mention the additional colours that the iPhone will be sporting – so that’s up for further speculation. We’re thinking red and blue should be the options, along with perhaps purple or maybe yellow… what do you think?

Three sizes

This is one rumour that is increasingly catching online denizens’ fancy – the iPhone 6 is rumoured t come in three sizes a la McDonald’s – small, regular and large. Or, the iPhone 6 Mini, the iPhone 6, and the iPhone 6 XL.

According to a Business Insider report, analyst Brian White of Topeka Capital claims that Apple is looking to release a new iPhone with multiple screen sizes this year – add the iPhone 6 Mini to it, and you have three sizes.

“After our meeting with a tech-supply chain company, we walked away with the view that Apple will release the iPhone 5S in at least two screen sizes this summer and possibly three,” says White.

“Essentially, we believe Apple is coming around to the fact that one size per iPhone release does not work for everyone and offering consumers an option has the potential to expand the company’s market share,” adds White.

So Apple may finally be coming around to acknowledge that one size doesn’t fit all, after all.

Different Price-Points

And while at acknowledging things, it is perhaps only fair that the Cupertino-based tech giant acknowledges that not everyone who aspires for an iPhone may be able to shell out Dh2,500 and upwards for it. According to rumours, Apple will be launching a no-frills version of the iPhone 6 a few weeks after it unveils the upcoming handy candy for those who want the iPhone but can’t afford the current price-tag.

This fits in with the multi-coloured and multi-sized rumours, in that the iPhone Mini may sport different colours and will be cheaper – aimed at students and a generally younger (read: shallow-pocketed) audience. The suggested price-point for the less expensive (still can’t call it ‘cheap’): Dh1,100 ($300) or Dh1,285 ($350).

“We believe this price-point is reassuring for investors that Apple wants to expand its market reach with consumers in developing countries such as China. However, the company will also manage its margin profile and brand accordingly,” White is reported to have said.

Are you kidding us – this price-point should be enough to spike Apple’s market share high enough to reach just under the moon, we think. Bring it on, then.

Launch Date

June, July, August… we’ve heard all three rumours, and still can’t make up our mind on which one to go for. A June launch with availability in July does sound logical – Apple wouldn’t want the Galaxy S4 to have a free hand in the market.

Marcotakara’s report predicts Apple will announce the iPhone 5S launch in July and that shipping will start from August. If Apple can keep the rumour-mill going with an ‘imminent’ launch, then even this might not be a bad strategy.

Either way, we’ll have the iPhone 6 (or iPhone 5S) out within the next three months. Can you wait?

#DELL #PAKISTAN Launched DELL EDGE #12G Servers for Pakistan

Twitter Tweeting:

• Video of MICHEAL DELL was played where he talked extensively of#Collaboration Mode. DELL give gifts to their Customers
• DELL PAKISTAN Hosted their event at a 5-Star Hotel#PearlContinental #Karachi and had launched their Strength of a One-Outlet Business Mode
• #DELL #PAKISTAN Launched DELL EDGE #12G Servers for Pakistan, shipment arrived and Servers are smarter and aided with New #Intel XEON Series

WHATS in THE BOX

• Upto 24 DIMMs
• Powered By Intel Xeon E5.
• Hyper Dense Design
• Flexible and Scalable Networking
• Leverages M1000e Enclosure

Summary:

Mr. Shahzad Alam Khan Country Manager Dell Pakistan took pride to introduce this Rising Star technology and together with His Dell Pakistan Team stress the need of Economic Growth through reputed #Branded Technology and the team announced number of supporting companies who are now working for Dell. 

The Subject of #Collaboration as defined by Micheal Dell was given full scope by Dell Team Pakistan and even after their presentations they were talking to Corporate Peers and Customer to help them with their need.

What Needed to be done:

Dell should have brought #Twitter & #Blogger Team. The media and Journalists were missing and the Branded Corporate People remain un-announced.

Dell should have distributed Awards to Corporate Customers as they took a lot of pride showing off there growth in Public Sector. 

Dell should have more Interactive Blogger Meetups and come out of their shell life to enhance their marketing.

Dell excused themselves that the event was for Servers but then they talked about their Entire LineUp, Felt like as if their was a Pret-o-Porter plus Bridal Fashion Week Squashed together. 

Rating:

Presentation 6 out of 10.

Marketing  3 out of 10.

Event 1 out of 10. "No Airconditions"

Q&A after Lunch 7 out of 10.

Fixtures 4 out of 10 "No Backup UPS for Electricity Load Shedding"

Best Presenter "PETER from DELL SINGAPORE"

Marketing Manager  3 out of 10 "Missing to Meet Delegates after Lunch"

PAKISTAN DAY 23rd MARCH 2012 - ANTI WALL CHALKING MOVEMENT BY LETS BUILT ON PAKISTAN AND GREEN VOLUNTEERS PART2

PAKISTAN DAY 23rd MARCH 2012 - ANTI WALL CHALKING MOVEMENT BY LETS BUILT ON PAKISTAN AND GREEN VOLUNTEERS